UK retailer Tesco has announced that it is backing a new public health campaign, Change4Life, in an effort to help customers and colleagues eat healthier in the new year.
For the month of January, Tesco stores will feature point-of-sale materials promoting healthier kids’ snacks, featuring the Change4Life branding.
These include Pink Lady apple snack packs, Goodness Strawberry cereal bars, and Tesco pineapple pieces in juice, according to the retailer.
Tesco also says that it will use online search technology by Spoon Guru to help customers quickly and simply find 130 healthier snacks containing 100 calories or less.
Healthier Snacking
Change4Life is a healthier snacking campaign designed to help people eat better at a time of year when improving diets is front of mind.
It is run by Public Health England, an agency of the UK Department of Health, and began on 2 January. It will run for eight weeks, with advertising across all media platforms in the UK.
Tesco is also promoting several of its own initiatives for healthier eating at this time of year.
The retailer's ‘Helpful Little Swaps’ programme will see a basket comparison at the front of all large Tesco stores, which will suggest ten products with lower saturated fat, salt and sugar contents compared to a standard basket of shopping.
Each week in January, the retailer will also offer lower prices on selected fresh fruit and vegetables in store and online.
This comes in addition to its ‘Free Fruit for Kids’ scheme, which has provided over 32 million pieces of fruit since its launch in 2017, according to the retailer.
“We know that our customers want us to help them eat more healthily and it can be particularly difficult to encourage children to eat healthy snacks," said Matt Davies, CEO for Tesco UK and Republic of Ireland.
"By promoting a wide range of snacks, aligned with Public Health England’s campaign, we hope to make it easier for families to make a healthier start to the year. This is part of a wider programme to help our colleagues and customers stay healthy.”
Meanwhile, Duncan Selbie, chief executive of Public Health England, added: “Half of the sugar children eat and drink is coming from unhealthy snacks and sugary drinks. The Change4Life campaign is our way of giving parents a helping hand to make healthier choices for their children. We highly value Tesco’s support for Change4Life and its wider efforts to make it simpler to eat healthily.”
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Kevin Duggan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
