Supermarket chain Tesco and health and well-being store Holland & Barrett have announced a pilot store-in-store partnership in a number of Tesco outlets across the UK. Both businesses are confident that their brands will work successfully alongside each other.
The pilot Holland & Barrett store-in-store opened in the Dudley Tesco Extra on Monday 25 July. The Holland & Barrett areas will include its range of natural beauty and healthy snacking products.
"We know that Tesco’s customers are diverse, like ours, but one thing they have in common is that they want access to a wide range of health and well-being products, without spending too much time to source them,” said the CEO of Holland & Barrett, Peter Aldis.
This new partnership follows Tesco’s successful introduction of fashion brand Arcadia into its large stores last year, which showed a positive customer response to shopping for different brands at Tesco.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
