Tesco has launched a new promotional campaign for 2017: ‘Food Love Stories, brought to you by Tesco’. The campaign will present several videos around the theme of 'favourite foods' every month.
As part of the campaign, Tesco will offer its customers ingredients and recipe cards for the favourite dishes featured.
“We’ve always taken great pride in the quality of our food and we know how good food brings people and families together,"said Michelle McEttrick, Group Brand Director at Tesco.
"So, this January, we’re launching ‘Food Love Stories brought to you by Tesco’, a campaign which puts food at the very heart of our business and tells the stories behind the meals we all make for those closest to us."
The campaign launched earlier this month with the story of David, sharing his secret dislike of hot food - foolishly having told his future wife he shared her love of spicy food when they first met, 15 years ago, he has been adding spoonfuls of yoghurt to his share of curries ever since, to endure the taste.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
