Tesco’s UK stores are accepting Sainsbury’s Brand Match coupons from customers, as of today, Monday 11 April.
The news follows Sainsbury’s announcement that it would be ending its Brand Match Scheme to focus on lowering prices on everyday essentials.
Today’s announcement from Tesco means that customers will be able to use their Sainsbury’s Brand Match coupons at Tesco stores until June.
In October last year Tesco launched its own brand-matching scheme, called Brand Guarantee, which offers an immediate price match at tills without the need for paper coupons.
It says that Brand Guarantee ensures that customers will never pay more for their branded shop – compared with Asda, Morrisons or Sainsbury’s – when they buy ten or more different products.
Matt Davies, Tesco UK and ROI CEO commented, "This is a little help for Sainsbury's customers from us at Tesco. It also provides the opportunity for Sainsbury’s customers to experience Tesco’s Brand Guarantee, which we launched in October, and has been universally welcomed by our customers."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Jenny Whelan. To subscribe to ESM: The European Supermarket Magazine, click here.
