According to the latest supermarket share figures from Kantar Worldpanel for the 12 weeks ending 19 July, Tesco continues to hold on to its position as Ireland's number-one grocery retailer, despite its market share dipping below 25%.
David Berry, director at Kantar Worldpanel, explains that despite the drop in market share, "There are signs that Tesco’s decline in sales are levelling off following a difficult two years. The fall of 1.5% this quarter is the most positive performance the retailer has seen since April 2013."
Berry said that Tesco "is starting to successfully bring in more shoppers, with an additional 10,000 households visiting the retailer in the past quarter, compared with last year".
Lidl outperformed all its competitors once again this period, with market-leading growth of 8.1%, lifting its market share to 9%. This was closely followed by Dunnes, which grew sales by 6.7% and its market share to 22.3%.
SuperValu was a close second to Tesco once again, posting a market share of 24.3%, just 0.6% behind its competitor.
“Competition is increasingly intense within the grocery market, with price reductions and money-off vouchers becoming the norm," said Berry.
"The strongest performer has been Lidl, with impressive sales growth lifting its share of the market to an all-time high of 9.0%. The discounter has recruited a record number of customers this quarter, with 66% of all Irish householders visiting Lidl at least once during this time."
The figures also show a growth in year-on-year sales of 1.1% across the grocery market.
© 2015 – Checkout Magazine by Niall Swan
