A study carried out by UK retailer Tesco has found that British shoppers are increasingly seeking out festive treats popular in other European countries.
The retailer said that demand for sweet fruited breads Stollen, from Germany, and Panettone, from Italy have doubled in the last three years.
In addition, demand for Lebkuchen – German gingerbread cakes in the shape of hearts or stars - is up 15%, while demand for Spekulatzius – biscuits that are popular in Holland, Germany and Belgium - are up by over 10%.
“The popularity of European Christmas markets and food have given Brits a real taste for continental festive sweet treats," said Tesco Christmas cake buyer James Taylor.
“For many families, Stollen and Panettone and gingerbread houses are now as much festive staples as mince pies and Christmas puddings."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
