Tesco stores across London will decorate their stores in Pride colours to support the LGBT Pride Parade in the city this coming weekend.
Twelve Tesco stores along the parade route will also turn the Tesco chevrons the rainbow colours of Pride to show its support, while selling F+F Pride t-shirts, with the design being inspired through quotes from customers and staff.
Tesco is a sponsor of the LGBT festival, which last year saw around a million people attend, and this year numbers are expected to be even higher.
“We know Pride in London is such a fun and vibrant event and that’s why we’re proud to be an official sponsor this year. Over 200 of our colleagues will be taking part in the parade and twelve stores along the route will be getting into the spirit with special Pride-themed signs, balloons and carrier bags,” a Tesco spokesperson said.
Sales from the exclusive t-shirts will go to the charity and all 500 London stores fundraised for them last weekend with Covent Garden and Regent Street Metro hosting exclusive pre-Pride events.
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