It's been a difficult year, but the festive period always finds ways to make us smile – and this year's crop of retailer Christmas adverts certainly lightens the mood.
ESM has entrusted our pan-European network of elves to gather what we deem to be the best festive retailer adverts currently in circulation across the continent... and we are asking you, our readers, to select what you deem to be the pick of the Yuletide crop.
Please enter your favourite in the form below; scroll down to view the adverts. The polls close at 23.45 CET on Tuesday 21 December, and we'll announce the winner on Wednesday 22 December. Happy holidays!
View This Year's Commercials Here (remember to turn on the subtitles):
Albert Heijn (Netherlands)
An inquisitive rodent embarks on a journey to find his sweetheart in Albert Heijn's Christmas offering.
Carrefour (France)
The best ingredient this Christmas is solidarity, according to Carrefour, and its festive ad for 2021 showcases the French retailer's support for local communities and the disadvantaged.
Conad (Italy)
Local children team up to make Christmas special for someone that lives alone, in Conad's festive commercial.
Coop (Switzerland)
Snow monster Nevi helps a homeless squirrel feel secure in the Christmas advert from Swiss retailer Coop.
Edeka (Germany)
An adventurous raindrop sets out on a mission to become a snowflake in this sustainability-themed advert from Edeka.
El Corte Inglés (Spain)
Children are magically transformed into Christmas elves in the Christmas commercial from Spain's El Corte Inglés.
John Lewis & Partners (UK)
What happens when an unexpected guest lands in your forest? John Lewis' Christmas commercial goes interplanetary.
Jumbo (Netherlands)
A middle aged man lets his imagination get the better of him when planning a Yuletide get together, in Jumbo's Christmas ad.
Penny (Germany)
The favourite of the ESM editorial team, Penny's Christmas ad – well, more of a short film – is a heartwarming tale of lost youth during the pandemic.
PLUS (Netherlands)
A local teacher gets rewarded for her community spirit in this Christmas advert from Dutch retailer PLUS.
SuperValu (Ireland)
An injured reindeer is nurtured back to health in time to perform his Christmas duties, in this festive short from SuperValu in Ireland.
Tesco (UK)
After last year, nothing's going to stop the protagonists of this year's Tesco ad from having a good time – but will Santa end up in quarantine?
© 2021 European Supermarket Magazine. Article by Stephen Wynne-Jones. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.
