British supermarket Morrisons is to partner with key cutting and shoe repairs specialist Timpson to extend the number of services to customers available at its stores.
Timpson will take over Morrisons dry cleaning service and the 116 dry cleaning outlets will be branded Timpson at Morrisons.
It will also expand the offer to include key cutting, shoe and watch repairs as well the fast growing areas of phone and tablet repair.
Morrisons is currently implementing a five-year Fresh Look upgrade programme.
The UK's second largest dry cleaning business, the grocery retailer has 140 stores offering the service.
It is expected that the key cutting and shoe repair business will help Morrisions to attract more footfall to stores.
Speaking on the news, Roger Fogg, Director of popular and useful services at Morrisons, said, “This partnership will mean that customers will find more popular and useful services at Morrisons stores. This is a way of growing our offer that is both capital-light and simpler for our colleagues.”
James Timpson, CEO of Timpson, said: “Through Timpson at Morrisons we will give shoppers our full service offer, from key cutting to mobile phone repairs, while they shop. We’re also looking forward to making our great value dry cleaning service available to new customers in even more Morrisons stores.”
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