Carrefour Brasil and Uber are collaborating on a 15-minute delivery project across a number of regions in São Paulo, through the Cornershop by Uber app.
The service, called Carrefour Já, will be serviced by the retailer’s Express outlets, which offer a large assortment of products.
The French-based retailer commenced a trial of the service from two stores in July, expanding this to five in August, and noted that these have been delivering consistent results, week on week.
‘Major Changes’ In Retail
“Carrefour Brasil Group has led major changes in the country’s retail sector, linking its service formats and the way it offers its products,” said Sam James, chief digital officer, Carrefour Brasil.
“We are within five kilometres of 50% of Brazilians, and we want to deliver quality and practicality to our customers, aligned with our global purpose, Act for Food.”
According to Uber, the model enables the tech firm to combine the retail expertise of the Carrefour Group with consumer demand for urgent product delivery.
“We worked with several areas of Carrefour to design each stage of the process,” commented Cristina Alvarenga, head of Cornershop by Uber in Brazil.
Global Partnership
Carrefour Já is the latest project in the global partnership between the Carrefour Group and Uber.
In France alone, more than 1,200 of the retailer’s stores are available via Uber Eats in about 600 cities. More than 6,000 products are available to users, including food, hygiene and cleaning products, and household items.
In Spain, a partnership was launched in the first half of 2022 and already includes more than 100 stores in more than 50 cities.
Carrefour and Uber Eats also have partnerships in Italy, Belgium and Taiwan.
The goal throughout the year is to expand the offer to include about 150 additional Carrefour Express and Carrefour Market stores.
© 2022 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: European Supermarket Magazine.
