British shoppers continued to increase spending last month, taking sales further above pre-COVID levels, as strong online demand helped much of the sector enjoyed a faster rebound than the rest of the economy.
Retail sales volumes rose by 0.8% in August, the Office for National Statistics said - slightly above the average 0.7% forecast in a Reuters poll - and, compared with a year earlier, they were up 2.8%, just below forecasts of 3.0% annual growth.
British retail sales had already overtaken pre-COVID levels in July and now stand 4.0% higher than before the crisis.
Online Vs High Street
However, the rebound masks a sharp split between online and high-street retailers, with online and mail order retailing up 34.4% on the year in August, while many traditional retailers outside the grocery sector have suffered reduced footfall.
"Clothing stores continued to struggle, with sales still well below their February level. Overall, the switch to greater online sales means the high street remains under pressure," ONS deputy national statistician Jonathan Athow said.
The crisis in traditional retailing is having a knock-on effect for commercial landlords, with many stores closing and tenants such as clothing chain New Look seeking to renegotiate rents to link them to turnover.
Clothing sales rose by 13.5% on the month, but are still 15.5% down on the year.
Grocery Sales
Grocery sales rose just 0.4% in August, after strong growth in previous months when British people had eaten at home more.
August saw a temporary government promotion for dining in restaurants, named 'Eat Out to Help Out', which earlier industry data suggested had dented grocery demand.
The Bank of England said on Thursday that Britain's economy was on course to recover faster than it had forecast in August, but, even so, output in the July-September period is expected to be 7% lower than in the final quarter of last year.
Britain suffered the biggest economic hit of any G7 economy between April and June, when output fell by more than 20%.
The BoE identified consumer demand as one of the brighter spots, but said it was vulnerable to an upsurge in COVID-19 cases as well as an increase in unemployment when the government's temporary job support programme ends next month.
News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.
