UK retailer The Co-operative has announced details of a new franchise programme, which offers independent retailers the opportunity to become a part of the brand.
The retailer aims to expand its business by adding new Co-op branded stores through this programme.
This programme is in addition to the retailer's plan to launch around 100 new stores in 2019.
'A Significant Milestone'
Head of new channels at The Co-op, Martin Rogers, said, "This is a significant milestone in our franchise ambition and we’re looking for the right retailers in the right locations to share in our success and help widen the reach of Co-op products."
Co-op franchisees will gain access to a full-service model, receive support, tools, and training that will help them to grow their business with The Co-op.
The franchise stores will offer a wide range of branded and private-label lines.
'A Strong Track Record'
Rogers added, "We’ve got a strong track record in delivering quality products for our customers, and we know that when we work together to achieve a common purpose, great things can happen.
"We’re a business that’s growing and innovating to give our customers more of what they need."
Customers will also be able to avail of The Co-op’s membership scheme in these stores, which gives a 5% reward on purchasing own-brand products, and donates an additional 1% to the local community.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
