While more than 40% of US shoppers have completed their Christmas gift purchasing already, many will continue to shop right up until Christmas Eve, according to a survey carried out by the National Retail Federation and Prosper Insights & Analytics.
The study found that 34% of shoppers completed their Christmas shopping by Tuesday, with 44% completing their purchasing by Thursday. Some 24% are expected to make their last purchases on Saturday or Sunday, with 7% saying they will still be shopping on Christmas Eve.
Meanwhile, 4% said that their final gifts are likely to be purchased after Christmas.
Some 56% of shoppers, or around 134 million people, plan to go shopping on 'Super Saturday', the final Saturday before Christmas.
Last Minute Shopping
“Having made their lists and checked them twice, holiday shoppers have been out in full force these last few weeks, but many are still waiting to complete their shopping this weekend,” NRF president and CEO Matthew Shay said.
"Retailers will use every opportunity to see that shoppers have a great experience in these final few days. Whether looking for competitive prices, festive in-store events or last-minute online shipping deals, retailers are ready to deliver.”
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine
