UK retailer Waitrose has announced it will ensure that the branded canned tuna it sells will be sourced using more sustainable fishing methods by the end of next year.
After discussions with its suppliers to improve their sustainability credentials, the upmarket grocer is now assuring customers that all its canned tuna will either be MSC certified or caught using the pole and line fishing method.
Jeremy Ryland Langley, Waitrose’s aquaculture and fisheries manager, said: “Sustainability is at the very heart of what we do and we are proud to have such a strong record for ensuring that our own-label tuna is caught in the most responsible way possible.
“When they buy a can of own-label tuna, our customers know that they are always buying a product which has been sustainably sourced – and now they will have the same assurance when it comes to buying a branded product.”
Waitrose has used pole and line caught tuna for all its canned tuna and ready-made products since 2009, and was MSC certified in 2013.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by John Golden. To subscribe to ESM: The European Supermarket Magazine, click here.
