British retailer Waitrose has posted an increase of 6.4% in sales last week, compared to the same period last year, driven by its half price shopping event.
The supermarket chain also recorded growth of more than 31% in wine sales, as a result of its '25% off when you buy three bottles' promotion.
Autumn Approaches
Waitrose says that parents have been providing their children with healthier meals going back to school, as sales of soft citrus peelers and pears were up 14% and 11%. In addition, purchases of sandwiches increased by 32% compared to last year.
As the weather has gotten colder, sales of hot pies have risen by 28%, with roasting beef up 26%. The retailer also underlined a growth of more than 7% in root vegetables sales, including parsnips and fresh vegetable side-dishes, which increased by 62% and 34%, respectively. Finally, soup sales were up by 34%.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Francesca Volpe. Click subscribe to sign up for ESM: The European Supermarket Magazine.
