British grocer Waitrose has selected global insights firm IRI for business insights with the partnership commencing in September.
IRI’s Retail Advantage market-tracking solution will provide Waitrose with granular insights on its performance compared with other major supermarkets. IRI will also provide Supplier Advantage, a collaboration portal to help Waitrose suppliers to work more closely with the retailer.
IRI says it will provide accurate, actionable insight aligned to the Waitrose business and understanding of how retailers need to operate in today’s challenging business environment.
Commenting on the new deal, Jacinda Norman, insight manager at Waitrose, said: “We’re putting customer insights at the heart of our decision-making processes. Insight needs to be more than just data, and we believe IRI will help us to better understand what the retail data is telling us, so that we can make strategic and tactical decisions that are relevant for our customers.”
Dan Finke, managing director of IRI UK, added: “For any retailer, every business decision needs to be grounded in what’s right for the customer. To achieve this, they must improve the way that they monitor, analyse and interpret data’.
Other key IRI retail clients include Casino, M&S, Tesco and Costco.
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