Russian food retailer X5 Retail Group has announced that it has opened its 15,000th store. The new launch is a Pyaterochka outlet in Zelenograd featuring a new store design.
The move is a part of the retail chain's external and internal transformation plan, which is aimed at improving the customer experience, and offering better services.
'Qualitative Improvements'
Pyaterochka general director, Sergei Goncharov, said, "Our aim is to make qualitative improvements to the shopping experience and earn our customers' trust, making Pyaterochka a more caring, practical, and convenient store that is recognised for its fresh assortment."
The new features comprise updated brand colours, and easy navigation for improved the customer experience.
The fruit and vegetables area has been equipped with modern spotlighting to emphasise the freshness of goods, the retailer said.
In-House Bakery
The store is also testing a new in-house bakery to extend its range of bread and pastries.
Bread and confectionery products are displayed on shelves with glass partitions that are significantly better at keeping products fresh, the company said.
The store has a sales area of over 600 square metres and offers around 6,500 SKUs, including locally-sourced products.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
