French supermarket retailer Carrefour and British peer Tesco announced on Monday plans to form a global long-term purchasing alliance, as they seek to cut costs.
The deal is the latest partnership within the European retail industry, which has seen U.S. internet giant Amazon make in-roads into the sector in recent months.
Private Label
The alliance, whose financial terms were not disclosed, will cover the strategic relations with global suppliers in areas such as marketing services or data collection as well as the joint purchasing of own-brand products and goods not for re-sale, said Carrefour in a statement.
The alliance, which will be formally agreed in the next two months, will exclude fresh food products, while each company will continue to work with supplier partners at a local and national level.
"This strategic alliance between Carrefour and Tesco is a major agreement as it combines the purchasing expertise of two world leaders, complementary in their geographies, with common strategies," said Carrefour CEO Alexandre Bompard.
Tesco, Britain's biggest supermarket with sales of 51 billion pounds, has been rebuilt by Chief Executive Dave Lewis after a 2014 accounting scandal compounded a sharp downturn in trading.
As part of that recovery the group, which has operations in eastern Europe and Malaysia and Thailand, has improved its relations with suppliers, while raising pressure on its domestic rivals with price cuts.
Tesco's main rivals in the competitive UK market are Sainsbury, Marks & Spencer, Morrison and Wal-Mart's Asda, while Lidl has also increasingly made its presence felt in the market.
Carrefour Strategy
Carrefour, Europe's biggest retailer, makes the bulk of its 88 billion euros worth of sales in Europe, while Brazil is its second-largest market after France. The deal with Tesco excludes China and Poland.
In January, Carrefour announced plans to cut costs and jobs, boost E-commerce investment and seek a partnership in China, in an effort to lift profit and revenue and beat domestic rivals in the race to develop digital shopping products.
Carrefour also announced earlier this year a five-year purchasing alliance with French supermarket firm Systeme-U to make Carrefour the biggest buyer in its competitive home market.
News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.
