Nearly two years after piloting the concept at ten Aral petrol stations, German retailer Rewe has signed a deal to expand its Rewe ToGo format to up to 1,000 of the fuel retailer’s outlets.
The Rewe ToGo stores feature fresh and to-go foods, and have been designed to appeal to commuting shoppers. The ten trial stores saw strong sales across all categories, as well as attracting new customers to Aral.
Over the next five years, Aral plans to invest in structural upgrades to its service stations to build the new stores. This year, 50 additional locations will get a Rewe ToGo shop, with 14 expected to be open by the end of April.
The CEO of Aral, Patrick Wendeler, commented, “By pioneering the Rewe ToGo format, we can meet the growing demands of mobile, quality-oriented and local customers at our stations even better than we do today."
A member of Rewe’s management board, Lionel Souque, said, “We look forward to the long-term strategic cooperation with a strong partner like Aral.”
He added that company's core competence as a food wholesaler and creator of the Rewe ToGo concept means that it can make a meaningful contribution to the sustainable growth of Aral’s retail business.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Jenny Whelan. To subscribe to ESM: The European Supermarket Magazine, click here.
