Smurfit Kappa and HP have announced that they are expanding the use of digital printing in the corrugated packaging industry with the installation of eight HP Scitex corrugated presses.
The Irish packaging company is introducing the new digital printer across Europe, and hopes that the printers will utilise better graphics to make ‘display and promotional packaging come alive’.
The company said that the printers are also capable of short runs to meet the increasing demand for reduced turnaround times from brands.
Corrugated Meets Digital
Smurfit Kappa has installed Scitex HDR technology corrugated presses in sites in Belgium, Denmark, France, Portugal, Poland and the UK, with additional installations scheduled for sites in the UK and the Netherlands.
"There is an industry-wide consensus that corrugated is ready for digital. We are using HP digital solutions in many of our plants to provide pioneering, market-leading solutions for our customers,” said Edwin Goffard, chief operating officer of corrugated and converting at Smurfit Kappa Group Europe.
"Our strong relationship with HP enables us to stay ahead of any printing trends and fits in with our sustainability goals."
Cristóbal Macedo, the general manager of PageWide Industrial Business Europe, Middle-East & Africa at HP added, "We’re thrilled to be assisting Smurfit Kappa with their printing requirements after a wonderful three years in partnership.
"The HP Scitex HDR press offers customers both speed and quality, ensuring that high standards do not suffer for the sake of productivity."
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: European Supermarket Magazine.
