Auchan Review Website Dedicated To Healthy Food

The e-commerce division of Auchan have conducted a review of their new 'Mieux Vivre' ('Live Better') website, five months after its launch on 17 November 2012. The website, which is dedicated to healthy living and natural food, averages around 50,000 visitors per month, with 55,000 fans connecting with the website through its Facebook page and receives around 30% of sales through repeat purchase. According to the retailer, the website is designed to meet the needs of those looking to live a little more healthily, as well as those with more specific needs, such as those who follow low-salt, low-sugar diets, for example, or for those who suffer from food allergies. Two months after launching, the website offered 260 recipes and close to 2200 products. As of May, the website now hosts over 327 recipes and 2557 products.