Italian confectionery group Bauli is seeking to achieve €1 billion in turnover by 2030, supported by a strategy focusing on product diversification, innovation, and international market expansion.
Bauli plans to invest €82 million between 2024 and 2025 to facilitate this growth. The investment includes an overhaul of its two flagship brands, Bauli and Motta.
Bauli, known for its strong brand recognition and consumer loyalty, plans to optimise and expand its product range to include popular items like Buondi and Girella.
Motta, renowned for its pastry expertise, will be repositioned as the group's premium brand. Building on the success of products like Panettone di Milano, Motta will focus on offering high-quality, premium pastry experiences.
Strategic Roadmap
The company's strategic roadmap is driven by three key pillars: product innovation, expansion of the sales network and the out-of-home channel, and internationalisation.
It plans to expand into new product categories and invest in product innovation. It aims to strengthen its market position by focusing on special occasions, daily consumption, and products for consumers with specific dietary needs.
Bauli will increase its investment in the out-of-home channel and expand its Minuto Bauli retail outlets. These locations currently total 13, with each offering fresh, baked-on-site products.
The group is also aiming to expand its presence in key markets like the United States, India, and Southeast Asia, as well as in new regions like South America and the Middle East.
Fabio Di Giammarco, CEO of the Bauli Group, commented, “We believe that through differentiation and the creation of value for the consumer, there is still room for growth both in Italy and abroad.”
The Bauli Group achieved €634 million in revenue in 2022/23. The group has seven production plants, six of which are in Italy and one in India.
