Retail giant Carrefour has teamed up with Belgian inspection body, Vinçotte, to trace its meat supply chain through blockchain technology.
To begin with, Carrefour has digitised its 'Porc d’antan' supply chain. Porc d’antan is part of the Filière Qualité Carrefour range.
The initiative is a response to the growing consumer demand for transparency in the food chain, the company said.
Farm-To-Shop Solution
The digital traceability solution developed by Vinçotte relies on a dynamic QR code that is affixed to a product during the packaging process.
The code can be scanned with a smartphone, and will reveal the entire lifecycle of the product, from the farm to the store, on a webpage.
The data is stored in a blockchain to ensure that the information is authentic, and can be preserved over a longer period of time.
Reporting A Problem
Consumers can also access web pages that share recipes of dishes that can be prepared with the product.
It also allows them to remark on a recipe, or report a problem associated with the supply chain.
"The application will enable stakeholders to react more quickly and even more accurately to potential problems in the supply chain, thus ensuring better overall food security, " says Marco Croon, CEO of Vinçotte.
The queries will be addressed by Carrefour's customer service department, and resolved at the earliest.
In October of last year, Carrefour adopted blockchain ledger technology to track and trace the supply chain of its chicken, eggs, and tomatoes.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
