Spanish charcuterie company, Casademont, achieved sales of €44 million in 2015, which represented an increase of 2% compared to the previous year.
As reported on granconsumo.tv, the company's EBITDA reached €4 million, which represents an increase of 5%, compared to figures from 2014.
Casademont estimates that the rise in sales came as a result of an adjustment in costing, as well as the rationalisation of the product and customer portfolios, and the business' clear aim towards innovation and internationalisation.
The intention to reach more international markets is seen in Casademont's strategic objective to generate 70% of its sales outside the Spanish market in a period of two years. Currently 55% of their sales are exports.
The company is basing its international expansion plan on building alliances with local enterprises to contribute to commercial, technological, legal and/or logistic matters.
The model has been successfully implemented in Russia, thanks to the partnership agreed with Atria Russia, a group backed by Finnish capital.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.
