Greenyard Frozen UK has announced a strategic partnership with Tesco to supply a full assortment of frozen fruits, vegetables, and herbs to the retail giant.
The partnership will result in a significant increase in the volume of goods sourced by Tesco, and will have a positive impact on all parties involved in the supply chain.
Vegetables and herbs aside, the deal will also add around 25 premium quality SKUs to Tesco's frozen fruit assortment.
Greenyard will also assist Tesco in terms of quality, technical management, account management, and logistics through collaboration between different departments and the creation of a dedicated team.
In March of this year, Greenyard announced a transformation plan, which includes the development of a vertically-integrated partnership model.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
