DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Italians Prefer Local And Seasonal Products, Study Finds

By Branislav Pekic
Share this article
Italians Prefer Local And Seasonal Products, Study Finds

A new survey about the eating habits of Italians has found that local (74.1%) and seasonal products (80.4%), are among the favourite purchases of consumers.

According to the Eurispes Italia Report 2017, many Italian consumers (53.1%) often buy products with DOP, IGP, DOC origin. In addition, 39.4% often buy organic products.

Italians increasingly check the label (75.4%) and food provenance of foods they purchase; some 66.9% say that they do not purchase 'unknown' brands. 59.9% prefer not to buy products containing palm oil.

In terms of specific diets, 7.6% of respondents say that they follow a vegetarian or vegan diet. Specifically, 4.6% of those surveyed were vegetarian, down on the same figure last year, while 3% of respondents are vegan.

In regards to the factors influencing grocery purchases, 69.7% say they will switch to a different brand if it is more convenient for them

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up for ESM: The European Supermarket Magazine

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.