Lidl Switzerland achieved 20% growth in sales of organic products during 2021 – the third consecutive year in which it has seen the category rise.
Organic sales have more than tripled in the past five years, and every year the discounter organises four major 'organic weeks', in which it offers more than 100 additional organic SKUs.
"Our organic range continues to grow," commented Andreas Zufelde, chief commercial officer at Lidl Switzerland. "We offer organic quality for every budget. With our varied and convenient offer, we demonstrate that the high quality of organic products does not have to be expensive. "
Significant Expansion
Last year saw a significant expansion of organic products, particularly in the dairy sector, and Lidl Switzerland currently offers more than 300 organic SKUs.
In the fruit and vegetable department, there are up to 40 organic SKUs, depending on the season
The retailer currently offers more than a quarter of all its fresh beef in organic varieties, sourced from cattle that are reared on certified Swiss organic farms and fed with natural, organic fodder, which does not affect the climate and preserves the fertility of the soil.
All Swiss Bio Organic products are produced according to Gemma Bio Suisse guidelines.
The foundation PUSCH – an acronym for Praktischer Umweltschutz, which literally means ‘practical environmental protection’ – rates this label as ‘highly recommendable’.
Last year, Lidl Switzerland changed its organic egg range, and now exclusively sources 'Bruderhahn' products, the production of which does not involve the slaughter of chicks.
In this way, Lidl Switzerland successfully closes the loop between egg and meat production.
Read More: Lidl Switzerland Achieves Further Carbon Footprint Reduction
© 2022 European Supermarket Magazine – your source for the latest supply chain news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.
