L’Oréal has forged partnerships with communities in Brazil, with the intention of making its supply chains for Murumuru butter, as ecologically viable as possible.
Hair care products gain nourishing and strengthening properties from the Amazon Rainforest palm. Specifically, L’Oréal obtains its supply of Murumuru oil from Brazilian company Beraca, and German firm GIZ.
'For the supply of Murumuru oil, L’Oréal has thus taken on commitment with regard to 240 families in the Bragança region to train them in harvesting practices as well as strengthen their technical abilities by way of new equipment, including solar panels, to help transform the seeds harvested into butter, hence increasing their value and guaranteeing a better income for the local population,' the French multinational said in a press release.
'In 2014, the partnership was strengthened with the COPPALJ farmers cooperative, which employs women for the harvesting of babassu nuts. Today, 800 families from the Lago do Junco region benefit from this agreement.'
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
