Mars Inc. has begun construction of a Twix production line in its Egyptian factory.The state of the art manufacturing facility will be located at its Cairo factory and will require a capital investment of US$83 million (EGP580 million).
The Twix production line will position Egypt as key regional export hub for Mars, exporting more than 70% of its production to the Middle East and Africa, according to the company.
“The new production line is part of a strategic investment plan that will allow us to continue to deliver quality products to our consumers”, according to Karim Chabara, general manager of Mars North Africa and Levant.
"With this expansion, Mars investment in Egypt is over US$ 200 Million (EGP 1.4 Billion). We are proud to be able to grow our business within this strategic market, and to create jobs for Egyptians", he said.
Commenting on the investment, Amira El Shabrawy, Director of Human Resources at Mars North Africa & Levant, said, “Developing and nurturing Egyptian talent is an important priority for Mars. We are going to invest in Egyptian talent through offering trainings, internships and partnerships with various educational establishments.”
“The new Twix production line will be built to LEED Gold standards, making it the first food factory in Egypt to abide by this International Standard. The LEED Gold Certificate from the Green Building Council (USGBC) guarantees better standards in electricity usage, natural lighting, and water waste recovery management as well as waste management and recycling."
"We care deeply for both the people and the planet. This expansion is a great opportunity for us to continue to demonstrate our commitments to both”, she added.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
