Wholesaler Metro plans to invest in Pro a Pro Spain as it seeks to expand its activities in food delivery services for the organised hospitality sector in the country.
The investment will see Pro a Pro extend its logistics and distribution structure across Spain to offer 'an even better service' to its more than 4,000 customers, the company noted.
As part of the project, Metro will construct five multi-temperature warehouses in different regions across the country.
The first warehouse is scheduled to commence operations in Andalusia as early as 2025, the company noted.
Josep Guasp, CEO of Pro a Pro Spain stated, “Pro a Pro will open up new opportunities for professional hospitality in Spain.
“With our entry into multi-temperature logistics and a nationwide presence, we will become the ideal partner for hotels, restaurant chains and catering companies, offering not only exclusive products and solutions, but also efficient and high-quality customer service.”
Pro a Pro Spain
Pro a Pro Spain has seen strong growth in recent years, following record sales of €40 million in its 2021/22 financial year and continued double-digit growth in the 2022/23 financial year.
The delivery specialist complements Makro Spain's wholesale business in the growth segment of Food Service Distribution (FSD) and, like its French counterpart Pro-à-Pro France, is primarily active in the organised hospitality sector.
The consistent expansion of the FSD business in Spain aligns with the group's sCore strategy, with which Metro seeks to expand FSD as the largest growth driver within its multichannel business model in the coming years.
In December of last year, chief executive Dr Steffen Greubel stated that turning around the performance of wholesaler Metro AG’s German operations is likely to take a “little more time”, with the country representing “one of the largest transformation” cases in its portfolio.
