UK retailer Morrisons has announced the first wave of Yorkshire suppliers whose products will be stocked in its stores, as it plans to introduce more homegrown food and drink to consumers.
The Bradford-based supermarket chain reported that its Yorkshire customers want to see more food and drink made and produced ‘just down the road’ from their communities.
The retailer said that 75 Yorkshire suppliers applied to take part in Morrisons local food-makers programme.
New Additions
Morrisons has revealed the first three local food and drink makers that have been selected;
- Masons Gin - will enter 133 stores from 19 June
- Grandma Wild’s Biscuits - will enter all Yorkshire stores from 26 June
- Parrs Foods - will enter all Yorkshire stores from 3 July
Danny Clee, Morrisons' local solutions manager for Yorkshire, said, “Morrisons is a Yorkshire business with over 20,000 colleagues in Yorkshire. Our customers tell us they want to see more local food and drink produced in our stores and this programme aims to do just that".
“We saw a great range of Yorkshire products and are delighted to welcome the first of our new local suppliers to our stores this week.”
Morrisons first announced the search for more local food and drink makers in February
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O’Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
