Morrisons has commenced work with logistics technology firm Microlise to enhance its trucks’ fuel efficiency, reduce carbon emissions, and monitor its drivers’ performances in terms of fuel expenditure, shdlogistics.com reports.
The supermarket chain is now equipped with Micolise’s Fleet Performance and Journey Management technology, and is linked up to the company’s Paragon’s Fleet Controller. 545 heavy goods vehicles will be affected by the new implementations.
Morrisons’ head of logistics, Nick McCurtin, said, “Following a competitive tendering process, we opted to deploy the Microlise solution across our fleet. Having an effective and efficient fleet to resupply our 500+ stores up and down the country is key to keeping shelves stocked. Implementing Microlise helps us to do this in the most cost-effective way, whilst limiting our environmental impact.”
Nadeem Raza, Microlise CEO, said, “We invest significantly in research and development each year and our product reflects some of the latest research in the field of driver engagement. We have designed the capabilities to make it easy to incentivise positive driving behaviour. The carrot is always more effective than the stick and we are glad that Morrisons will see the benefits through this deployment.”
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
