Nestlé has announced it will open a Nescafé Dolce Gusto factory in Southeast Brazil in 2015. It will be their first production facility for coffee capsules outside of Europe.
“We have been continually investing in people, in technology and in innovation in Brazil over the years. The new Nescafé Dolce Gusto factory reflects our longterm commitment to Brazil and evidences our trust in a country where we have had successful operations for over 90 years,” chief executive officer Paul Bulcke said.
The company is investing CHF 72 million in the factory, which will be located in Montes Clares in the Minas Gerais state. The new operation will generate 90 jobs initially and a further 1,000 indirect jobs via its supply chain, Nestlé said.
Brazil is the largest coffee producer in the world by volume and is also one of the fastest growing markets for coffee capsules. The coffee capsule market in Brazil grew by over 45 per cent in 2013.
Nestlé’s new factory will produce a variety of Nescafé Dolce Gusto capsules popular in Brazil, ranging from European favourites like Caffe Buongiorno and Barista Espresso to local flavours like the Nescau chocolate capsule.
Nestlé has been manufacturing Nestlé products in Brazil for more than three decades. Nestlé started selling Nescafé Dolce Gusto products in Brazil in 2009. The brand is the top selling single pod coffee capsule in the country today.
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