Food and beverage giant PepsiCo has announced an investment of £8 million (€9.33 million) in its Pipers Crisps manufacturing site in Brigg, Lincolnshire.
The initiative will help PepsiCo to cater to the growing demand for Pipers Crisps in the UK and outside by boosting production at the site by nearly 80%.
The investment will involve replacing existing crisp fryers with new energy-efficient models and installing new packaging machines at the factory.
Mirjam Fogarty, head of operations at Pipers Crisps, stated, “Pipers is a much-loved brand with a rich heritage, and we’re delighted to be making this investment at such an exciting stage in our journey.”
The announcement coincides with the 20th anniversary of the brand and marks five years since PepsiCo acquired it.
The Investment
The new fryers will help PepsiCo in reducing the site’s greenhouse gas emissions by over 200 tonnes a year, the company added.
It will contribute to PepsiCo’s pep+ commitment, which targets an absolute emissions reduction across its value chain by more than 40% by 2030, reaching net zero by 2040.
The investment will also focus on upgrading facilities for the factory’s 100 local employees, including renovations in workspaces and staff changing rooms.
Pipers Crisps
Pipers Crisps is one of the leading names in the UK’s premium ‘away from home’ crisp market, accounting for a third of all sales in the segment.
It has expanded its distribution network to national wholesalers such as Booker, Brakes and Bidfood, alongside hospitality operators Mitchell & Butlers, Stonegate, and Youngs.
The brand’s export business is worth over £2 million (€2.3 million), shipping to countries including France, Italy, and across Scandinavia.
With the recent investment, the brand hopes to unlock further export opportunities to the Middle East, China and Japan.
