Pernod Ricard has said it has improved its supply chain management through its use of Infor Demand Planning technology in the UK, the Netherlands and Belgium, as well as in north Africa and parts of the Middle East.
The company 'has made substantial improvements in demand forecast accuracy' using the technology, according to Infor. The drinks company’s Spanish and South African branches will avail of it in the near future also.
Ben Gibson, operations director of Pernod Ricard for the UK and the TREMEA region, said, "Our legacy processes were not automated due to multiple data sets. With so many different brands with different lead times, we needed to marry a consistent back-end set of processes to the dynamic demand figures from our commercial teams.
“Furthermore, we needed the application to be flexible enough for us to adapt that data and feed it into our ERP systems. This is what Infor Demand Planning allows us to do and we are now expanding this capability throughout the EMEA region."
“Businesses such as Pernod Ricard have to manage demand and distribution across different product brands and different market geographies," added Paul Carreiro, executive vice president and managing director of Infor for EMEA.
"This creates complexity that must be harnessed to ensure customers get the products they want, when and where they want them, but in a cost-effective and profitable manner. All of that begins with better demand forecast accuracy. This project demonstrates the substantial benefits that businesses can reap from demand planning at scale, reducing inventory and improving customer service."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
