Dutch poultry company Plukon Food Group has announced that it has agreed to acquire 51% of the shares in Fresh Care Convenience BV, a subsidiary of Staay Food Group.
The move is in line with the Plukon's goal to invest in vegetable chains and vegetable processing.
The acquisition will also mutually benefit both companies by strengthening sourcing, existing logistics channels, and production capacity.
Fresh Care Convenience specialises in the production and processing of fresh fruit and vegetables into mixes, meal components, and meal salads.
It will complement Plukon's product and marketing combination, as it offers convenience meal solutions to Dutch retailers.
The transaction is subject to approval from relevant competition authorities and will be resubmitted to the Plukon Central Works Council for advice, the company added.
Poultry Innovation
Plukon is one of the leading names in innovative poultry concepts in Europe, with a turnover of around €1.8 billion.
The group, with more than 5,500 employees, operates five production sites in the Netherlands, three in Belgium, five in Germany, and one each in Poland and France.
Elsewhere, Fresh Care Convenience, with a turnover of approximately €78 million, employs around 400 people in its production site in Dronten and sells its products in Germany, the Netherlands, and Denmark.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
