Croatian cream cheese producer Belje, which is part of Agrorkor Group, has established new record export levels (+20%) for its ABC brand during 2016. The brand also posted 10% growth in sales.
ABC fresh cream cheese is exported to more than 20 countries, mainly in the region (Bosnia and Herzegovina, Serbia, Slovenia) and Arab countries. In 2016, the producer entered into several new markets, including Austria.
Plans for 2017 include further expansion to Arab and Far East markets and better positioning to increase market share in existing markets.
The international success of ABC cheese was recently boosted by numerous awards and recognitions. Those include the third place at the World Championship Cheese Contest in United States and the Crystal Taste Award that was awarded by the International Taste & Quality Institute (iTQi) from Bruxelles.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
