4C Associates

5 Strategies To Maximise Christmas Profits For Retailers And Manufacturers

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5 Strategies To Maximise Christmas Profits For Retailers And Manufacturers

Peter Hatfield, director at 4C Associates, shares five strategies to help businesses turn holiday season challenges into opportunities for lasting long-ter...

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Three Strategies F&B Brands Need To Attract Consumers

Using data from 4C Associates 2024 F&B Survey, ESM examines the top three strategies F&B Brands need to attract consumers.

Embracing Sustainability Post-COVID – How Retailers Can Respond

The pandemic has impacted the UK business sector in different ways, however for many organisations, including retailers, the drive towards a sustainable su...

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