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Europe

Private-Label Power – Why Store Brands Continue To Set The Pace In European Retail

Private-Label Power – Why Store Brands Continue To Set The Pace In European Retail

ESM takes a deep dive into Circana’s data to assess the current performance and future growth prospects for store brands across Europe.

P&G Plans To Downplay Its Corporate Name In Ads During Paris Olympics

Procter & Gamble is focusing its Paris 2024 Olympics marketing on individual brands, including Pampers diapers, Gillette razors and Ariel detergent.

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