Europe
Private-Label Power – Why Store Brands Continue To Set The Pace In European Retail
ESM takes a deep dive into Circana’s data to assess the current performance and future growth prospects for store brands across Europe.
P&G Plans To Downplay Its Corporate Name In Ads During Paris Olympics
Procter & Gamble is focusing its Paris 2024 Olympics marketing on individual brands, including Pampers diapers, Gillette razors and Ariel detergent.
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