Heineken

Cider Brand Strongbow Launches 'Refreshing By Nature' Campaign

Heineken brand Strongbow Apple Ciders has launched a new worldwide marketing campaign, aimed at connecting 'urbanites' with nature. Taking a mobile-firs...

Heineken Renews Sponsorship With European Rugby Champions Cup

Heineken has signed a new four-year deal with European Professional Club Rugby (EPCR), which will see the beer brand become, once again, the main partner o...

Heineken Enters Partnership With Belize Brewing Company

Brewing giant Heineken International B.V. has announced that it has acquired a minority stake in Belize Brewing Company Ltd (BBC), a subsidiary of Bowen &a...

Heineken Appoints Dolf Van Den Brink As Head Of Asia Pacific

Heineken has announced the appointment of Dolf van den Brink as president of the Asia Pacific region, effective 1 October 2018. Van den Brink will join...

Western Europe Lags For Heineken, Despite Increase In Beer Volumes

Heineken, the world's second largest brewer, increased beer sales in the first three months of 2018, with an earlier Easter and sharp volume increases in A...

Heineken To Take On Bulmers With New Cider Launch

Drinks giant Heineken has revealed plans to launch a new cider in the Irish market in the coming weeks, in a bid to challenge market leader Bulmers. The...