Absolut

Pernod Ricard Seeks To Lift Margins After Arrival Of Activist Investor

French spirits group Pernod Ricard, which is being targeted by activist investor Elliott, has vowed to improve profit margins and shareholders' returns in...

Pernod Ricard Sales Up 6%, With Strong Growth In Emerging Markets

Drinks giant Pernod Ricard has posted sales of €2,292 million in the first quarter of its 2018 financial year, representing organic growth of 5.7%....

Pernod Ricard Said To Suffer Cyberattack At London Office

Pernod Ricard suffered a cyberattack this week at its London office, forcing some UK employees of the French distiller to turn in their computers to be che...

Pernod Launches Absolut Lime In The US

Drinks company Pernod Ricard has added Absolut Lime vodka to its US product portfolio, complementing Absolut Citron and Absolut Mandrin on supermarket shel...

Pernod Ricard To Push Absolut Vodka To US Millennials

Pernod Ricard is to target its vodka brand Absolut at US millennials in supermarkets, with its managing director, Paul Duffy, saying that a successful impl...

BBH To Manage Advertising For Pernod Ricard's Absolut

Bartle Bogle Hegarty (BBH) has been enlisted by Pernod Ricard to manage its Absolut account, continuing the ongoing #AbsolutNights promotional push. Mor...

Ardagh Designs New Limited-Edition Absolut Bottle

Packaging firm Ardagh has designed a new, limited-edition bottle for Absolut Vodka, for the Absolut Facet variant. The new blue bottle has been cut like...

Pernod Ricard To Focus On ‘Brand Quality’, Push Absolut Elyx

Pernod Ricard has said that it will make an effort to reverse the falling figures of its vodka brand Absolut, by pushing the high-end Absolut Elyx, as well...

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Pernod Ricard To Cut Costs As Distiller’s Top Two Brands Suffer

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