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Target Shopper Data, Streaming TV Ads Are Key To Its Sales

Target's retail media unit, a business through which it creates and sells ads, grew more than 20% in its fiscal year ended 3 February, Target CEO Brian Cor...

US Health Watchdog Objects To Kraft Heinz Ads Targeting Healthy Foods

A US consumer advocacy group has filed a complaint against food and beverage major Kraft Heinz Co for disparaging healthy foods including br...

Coca-Cola France Creates VR Tour Of Factory

Coca-Cola France has created a virtual reality experience of one of its factories as an initiative of its ‘Made in France’ advertising campaign...

The 12 Ads Of Christmas - And The Winner Is….

Ding dong merrily on high! Earlier this week, ESM: European Supermarket Magazine called on its social media followers to vote for their favourite retailer...