Advertising

What Retailers Need To Know About New Year’s Resolutions

Premium

What Retailers Need To Know About New Year’s Resolutions

New Year's resolutions can be a great way for retailers to establish a relationship with the consumer.

Colgate-Palmolive Sees Weaker Annual Sales As Demand Slows Down

Toothpaste maker Colgate-Palmolive forecasts annual sales below Wall Street expectations after missing quarterly sales estimates.

Lidl GB To Remove Design Elements Targeted At Kids From Own-Brand Products

Lidl GB has pledged to phase out all packaging designs deemed attractive to children from its 'least healthy' own-brand products by mid-2025.

Target Raises Holiday Sales Forecast On Robust Apparel, Toy Demand

Target raised its holiday-quarter comparable sales forecast, buoyed by robust shopper demand for clothing, toys and beauty products during November and Dec...

Premium

Consumer Interest Boosts Prices Of Private-Label Brands, Study Finds

Rising prices, particularly for budget supermarket brands, are a recent phenomenon fueled by consumer habits and clever marketing, according to new researc...

Irish Broadcast Watershed Ban On Alcohol Advertising

A broadcast watershed ban on television and radio alcohol advertising in Ireland commences today.

AI-Generated Ads May Have A Negative Effect On Consumer Perceptions

A new study by NIQ suggests that AI-generated advertisements could 'dampen consumer perceptions' about particular brands, with consumers viewing AI-driven...

Kroger, Albertsons Could Turn To Ad Business After Merger Falls Through: Analysts

Kroger and Albertsons could turn to fast-growing and profitable advertising ventures to tackle competition and grow after a failed merger between the two s...