Advertising

AI-Generated Ads May Have A Negative Effect On Consumer Perceptions

A new study by NIQ suggests that AI-generated advertisements could 'dampen consumer perceptions' about particular brands, with consumers viewing AI-driven...

Kroger, Albertsons Could Turn To Ad Business After Merger Falls Through: Analysts

Kroger and Albertsons could turn to fast-growing and profitable advertising ventures to tackle competition and grow after a failed merger between the two s...

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Chocosuisse’s Roger Wehrli On Opportunities And Hurdles In The Confectionery Sector

Roger Wehrli, director of Chocosuisse, speaks to ESM about challenges and opportunities in the confectionery sector.

Nestlé To Boost Marketing, Cut Costs By $2.8bn Under CEO Freixe

Nestlé will boost advertising and marketing, trim costs by at least $2.8 billion by 2027 and carve out its water and premium drinks businesses into...

Walmart Stock Set For Best Year Since 1999 As Profits Jump

Walmart shares are set for their best yearly gains in over two decades as the retail behemoth's low prices for everyday essentials give it an edge over com...

UK Supermarket Sales Slow Down As Consumers Scale Back Spending: Study Finds

Sales at UK supermarkets slowed in the last four weeks to 2 November 2024 as shoppers scaled back their expenditure ahead of Christmas and Black Friday pro...

Nestlé's KitKat Signs Formula 1 Global Sponsorship Deal

Nestlé's KitKat brand has signed a global sponsorship deal with Formula 1 as CEO Laurent Freixe seeks to change the way the company markets its core...

Walmart To Offer Independent Drivers New Holiday Bonuses

Walmart will pay independent delivery drivers new financial incentives to pick up online orders at its US stores and deliver them to shoppers during the ho...