Advertising

Lidl GB To Remove Design Elements Targeted At Kids From Own-Brand Products

Lidl GB has pledged to phase out all packaging designs deemed attractive to children from its 'least healthy' own-brand products by mid-2025.

Target Raises Holiday Sales Forecast On Robust Apparel, Toy Demand

Target raised its holiday-quarter comparable sales forecast, buoyed by robust shopper demand for clothing, toys and beauty products during November and Dec...

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Consumer Interest Boosts Prices Of Private-Label Brands, Study Finds

Rising prices, particularly for budget supermarket brands, are a recent phenomenon fueled by consumer habits and clever marketing, according to new researc...

Irish Broadcast Watershed Ban On Alcohol Advertising

A broadcast watershed ban on television and radio alcohol advertising in Ireland commences today.

AI-Generated Ads May Have A Negative Effect On Consumer Perceptions

A new study by NIQ suggests that AI-generated advertisements could 'dampen consumer perceptions' about particular brands, with consumers viewing AI-driven...

Kroger, Albertsons Could Turn To Ad Business After Merger Falls Through: Analysts

Kroger and Albertsons could turn to fast-growing and profitable advertising ventures to tackle competition and grow after a failed merger between the two s...

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Chocosuisse’s Roger Wehrli On Opportunities And Hurdles In The Confectionery Sector

Roger Wehrli, director of Chocosuisse, speaks to ESM about challenges and opportunities in the confectionery sector.

Nestlé To Boost Marketing, Cut Costs By $2.8bn Under CEO Freixe

Nestlé will boost advertising and marketing, trim costs by at least $2.8 billion by 2027 and carve out its water and premium drinks businesses into...