Advertising

UK Gen Z Most Likely To Purchase Products Advertised At Sporting Events, Study Finds

One in four (25%) 18-24-year-olds and one in three (27%) 25-34-year-olds in the UK have bought products advertised during sporting events.

SPAR Austria Introduces Multi-Coloured Electronic Shelf Labels

SPAR Austria has introduced multi-coloured electronic shelf labels (ESL) as it seeks to offer customers a modern and convenient shopping experience.

China's Spending Slump Weighs As Alibaba Misses Estimates

Alibaba Group Holding missed market expectations for first-quarter revenue, as the company's domestic e-commerce sales came under pressure from cautious sp...

Nomad Foods Delivers A 'Strong' Second Quarter, Upholds Full-Year Guidance

Nomad Foods saw revenue growth of 1.1%, to €753 million, with volume growth of 1.6% in the second quarter of its financial year.

Saputo Reports Growth In Revenue, Earnings In First Quarter

Canadian dairy company Saputo has reported a 9.5% year on year increase in revenue, to CAD 4.6 billion (€3.1 billion), in the first quarter of its fin...

Paris Olympics Marketing Blitz Powered By Female Athletes

Global advertisers are hiring more female athletes to launch marketing campaigns ahead of the Paris Summer Olympics, a move aimed at capitalising on recent...

Albert Heijn Enhances Retail Media Services With New Offerings

The retail media unit of Albert Heijn has introduced a host of new offerings, including video advertisements on the ah.nl website and in the ah app.

Orkla Reports Double-Digit Growth In Operating Profit In Q2

Norway's Orkla has reported 13% year-on-year growth in adjusted operating profit to NOK 2.0 billion (€170 million) in the second quarter of its financ...