Advertising

Amazon Sees Sales And Profit Ahead Of Expectations

Amazon.com Inc has reported quarterly sales and profit ahead of expectations but said that it was seeing a sharp drop in cloud revenue growth as businesses...

BAT And Amazon Under Investigation In Italy Over Tobacco Heater Advertising

British American Tobacco and Amazon are under investigation in Italy over what regulators say is potentially misleading advertising for the Glo Hyper X2 to...

Easter To Generate Retail Sales Worth €2.2bn In Germany, Notes HDE

Retail sales for Easter in Germany are expected to amount to €2.2 billion this year, with more than 40% of shoppers planning to spend on seasonal prod...

Walmart Seeks To Derive More Profit From Services, Ad Sales

More of Walmart's future profitability is likely to come from its sales of ads on Walmart.com and from fees it collects from merchants using its online mar...

Target Eyes Long-Term Growth By Investing In Enhanced Shopping Experience

US retailer Target Corp has announced plans to invest $4 billion to $5 billion in 2023 to focus on creating a 'differentiated guest shopping experience', w...

5 Trends To Expect From This Year's Super Bowl Commercials

The Super Bowl isn't just one of leading sporting events of the year, it's traditionally the biggest marketing opportunity in the US. Here are some trends...

REWE Launches 'REWE Savings Assistant' Chatbot On Instagram

German retailer REWE Group has launched REWE Savings Assistant – an Instagram chatbot that informs shoppers about weekly offers available in its app.

Vote for Your Favourite Retailer Christmas Ad – The 12 Ads Of Christmas 2022

ESM is once again holding its annual 12 Ads Of Christmas contest, calling on our readers to vote for their favourite festive commercial and help crown this...