Advertising

Unilever And P&G Reallocate Spend To Target Gamers, Younger Consumers

Unilever and Procter & Gamble, the world's top two  advertisers, are seeking out younger audiences by reallocating some 2021 spending away from tra...

Unilever Steps Up Action To Address 'Cancel Culture' In Advertising

FMCG giant Unilever has announced that it will broaden its 2016 commitment to 'Unstereotype' to address 'cancel culture' in the advertising industry. Th...

Naked Wines Sees Annual Sales Growth Of 68%

Naked Wines Plc's annual sales leapt 68% as more people ordered wine online during lockdowns, but a jump in advertising costs led to a bigger loss, results...

Germany's Advertising Body Clamps Down On Food Advertising To Under-14s

The central association for the German advertising industry, Zentralverband der deutschen Werbewirtschaft (ZAW), has announced a new code of conduct for th...

In Inclusivity Push, Unilever To Exclude Word 'Normal' From Beauty Products

Dove soap maker Unilever will remove the word 'normal' from its beauty and personal care products, as well as stop digital alterations of body sh...

Walmart Plans Big Push To Challenge Amazon On Advertising

Walmart Inc plans to expand its advertising business, adding space for ads at its US stores and sharing its vast trove of shopper data with brands, the wor...

More Companies Join Facebook Ad Boycott Bandwagon

A long list of companies, including some of the world's biggest consumer goods firms, have pulled advertising from Facebook Inc in support of a campaign th...

Singapore To Ban Sugary Drink Ads In Fight Against Diabetes

Singapore will ban advertisements of certain fizzy drinks and juices, its health ministry said on Thursday, part of a raft of measures to curb consumption...