Advertising

Retailers Set Sights On Facebook, Google Ad Revenue

People with hay fever hate dust. That was the premise of a marketing drive launched by British vacuum cleaner maker Dyson with U.S. retailer Target Corp....

Ad Infinitum? Mad Men Seek New Pitch For Digital Age

Paid to have their finger on the consumer's pulse, the Mad Men of advertising are under mounting pressure from clients to adapt to a fast-changing digital...

Sorrell's Heir Apparent Flags Need For Radical Change At WPP

WPP needs radical change to stay ahead of the digital revolution reshaping the industry and its clients, the man now steering the world's largest advertisi...

Boss Of WPP's Kantar In Talks Over £3.5bn Buyout Of Unit

The boss of Kantar, the data and market research division of advertising giant WPP, has been sounding out backers for a potential £3.5 billion manage...

Amazon Ad Sale Boom Could Challenge Google-Facebook Dominance

Amazon.com Inc's expanding business of selling space on its site to merchants helped it double its profits, and some see the move as a step toward taking a...

End Of Sorrell's Reign Heralds Change For Big Ad Empires

Martin Sorrell's departure from the world's biggest advertising company heralds change for his sprawling WPP empire and may accelerate a shake up of the bi...

WPP Embarks On New Journey Without Sorrell At The Helm

WPP, the world's biggest advertising company, will head into uncharted territory on Monday when it starts life without its founder Martin Sorrell, whose de...

WPP Could Publish Findings Of CEO Investigation As Soon As 'Next Week'

WPP could publish the findings of its investigation into an allegation of misconduct against Chief Executive Martin Sorrell as early as next week, a person...