Advertising

More Companies Join Facebook Ad Boycott Bandwagon

A long list of companies, including some of the world's biggest consumer goods firms, have pulled advertising from Facebook Inc in support of a campaign th...

Singapore To Ban Sugary Drink Ads In Fight Against Diabetes

Singapore will ban advertisements of certain fizzy drinks and juices, its health ministry said on Thursday, part of a raft of measures to curb consumption...

Unilever Chief Hits Out At 'Woke-Washing' In Brand Campaigns

Unilever chief executive Alan Jope has hit out at brands engaging in 'woke-washing' in their marketing campaigns – in other words, brands promising t...

Unilever To Pick 'Trusted Publishers' For Digital Advertising

Unilever, one of the world's biggest advertisers, will pick a network of "trusted publishers" with which to spend most of its marketing budget, i...

Advertising Spend Decreased In Italy In January: Nielsen

Advertising investment in the food sector increased by 4.9% in Italy in January, compared to the same month last year, reports news portal affaritalia...

Walmart Seeks Ad Business Boost In Fight With Amazon

Walmart Inc will consolidate advertising sales for its stores and websites, it said on Tuesday, aiming to boost profits from an untapped business as t...

Advertising Spend Rises In Italy In 2018: Nielsen

Advertising investment in beverages and alcoholic drinks increased by 11.3% in Italy in 2018, compared to the previous year, while ad spend in the food sec...