Advertising

Lidl Mussels Advert Wins Marine Stewardship Council Award

Lidl UK has collected two prizes for 'Mid-Size Store Retailer of the Year' and 'Marketing Campaign of the Year' at the Marine Stewardship Council (MSC) Awa...

Martin Sorrell And The Mad Men Have An Amazon Problem: Gadfly

When you run an advertising agency, your clients' problems are your problems. That's why Martin Sorrell, the CEO of WPP Plc, has spent so much time frettin...

WPP Cuts Revenue Growth Forecast As Clients Curb Ad Spending

WPP Plc, the world’s largest advertising company, cut its full-year revenue forecast as clients slash marketing spending, particularly in the consume...

KitKat Accused Of Copying Computer Game In Ad Campaign

Nestlé, the maker of KitKat chocolate bars, has been accused of copying the 1970s computer game Breakout in one of its marketing campaigns. The B...

Yes, Google Can Continue To Dominate Advertising: Gadfly

The biggest worry about Google and Facebook is whether they can stay Google and Facebook. That is, can those two companies continue to dominate advertising...

McGuigan Black Label To Be Advertised Across London Underground

Winemaker Australian Vintage is to promote its McGuigan Black Label range across the London Underground network as part of a six-figure advertising project...

Marks & Spencer Launches 'Spend It Well' Campaign

UK retailer Marks & Spencer has launched a new 'Spend it Well' advertising campaign, which will be featured across all digital channels and in-stor...

Point Of Sale Ranked Most Influential By 80% Of Marketers

Eight out of ten marketers rank point of sale as the most influential marketing channel for influencing shopper purchasing decisions, according to the 2017...