Advertising

WPP Embarks On New Journey Without Sorrell At The Helm

WPP, the world's biggest advertising company, will head into uncharted territory on Monday when it starts life without its founder Martin Sorrell, whose de...

WPP Could Publish Findings Of CEO Investigation As Soon As 'Next Week'

WPP could publish the findings of its investigation into an allegation of misconduct against Chief Executive Martin Sorrell as early as next week, a person...

Revival Hopes Dashed As Ad Giant WPP's Forecast Sends Shares Diving

Martin Sorrell knows a few things about disruption, having built a global advertising empire from scratch from a shell of a company that made wire baskets....

"Alexa, Please Don't Listen": Ad Misstep Hints At A New Marketing Angle

On 14 February, the UK's Advertising Standards Authority (ASA) revealed a complaint it had received about an advert for Amazon's Echo Dot, which featured i...

Aldi's Kevin The Carrot Rapped Over 'Christmas Spirits' Commercial

Discounter Aldi has been criticised for a Christmas TV commercial that it aired in the UK, featuring a cartoon carrot alongside promotional alcohol deals....

Nestlé Committed To Ensuring Ads Not Shown Alongside Negative Online Content

Nestlé has said that it has taken steps to ensure that its advertising is not shown alongside negative content on social media channels such as YouT...

Unilever Threatens To Pull Ads From Digital Platforms That 'Create Division'

Consumer goods giant Unilever is threatening to pull its advertising from online platforms such as Facebook and Google if they promote hate, create divisio...

Amazon Has A Plan To Become Profitable. It’s Called Advertising

For more than two decades, Jeff Bezos has famously sacrificed profit for growth, persuading Wall Street that Amazon was best served pouring money into...