Advertising

Bonduelle Targets Millennials In 'Cantastic' Campaign

French canned-vegetable company Bonduelle is releasing a new promotional campaign aimed at people aged between 18 and 34, introducing a string of social me...

Entrepreneurs Lead Rémy Martin Promotions In South Africa

Founder and CEO of marketing company DNA, Sylvester Chauke, as well as Madoda Khuzwayo, the creator of Hostdriver (a provider of domain and web hosting ser...

Pernod Ricard To Focus On ‘Brand Quality’, Push Absolut Elyx

Pernod Ricard has said that it will make an effort to reverse the falling figures of its vodka brand Absolut, by pushing the high-end Absolut Elyx, as well...

Ad Giant WPP Benefits From Brexit As Weak Pound Boosts Results

WPP Plc, the world’s largest advertising company, benefited from the U.K.’s vote to leave the European Union in the first half of the year as a...

L’Oréal Using Vloggers To Promote Products

L’Oréal has successfully boosted its sales through contracting vloggers to feature its products – a method it has employed due to the de...

Pink Lady® Launches 'Summer Time' Competition

From 20 June to 31 July, Pink Lady® will launch 'Summer Time', a competition in which participants can enter online to win a holiday and many othe...

Prodimarques Launches Complaint Against Lidl France Price-Comparison Ad

The Prodimarques association, which represents over 70 companies that produce SKUs sold in French hypermarkets, has launched a complaint against Lidl Franc...

Shifting Retailer Spending Affecting UK Advertising Market

A sales executive at one of Britain's largest commercial television broadcasters has said that the changing way retailers are spending their marketing mone...