Aldi Belgium | ESM Magazine

April Fool! How Europe’s Supermarkets Marked April Fool’s Day

To mark April Fool's Day 2024, ESM has collected some of the more amusing April Fool's pranks from across Europe's supermarkets.

Aldi To Reduce Number Of Private Label Brands In Belgium

German discount supermarket chain Aldi will reduce the number of its private labels from 160 to 55, as part of the company’s plan to become more prof...

Aldi Belgium Adds QR Codes In Milk Packaging For Its Digital Flyer

The Aldi magazine in Belgium is now available digitally via a QR code on the cartons of its own-brand milk Milsa, according to a statement published by the...

Aldi Belgium To Ensure Efficient Water Use In Fruit And Vegetables Production

Aldi Belgium is introducing stricter rules for suppliers on the use of water when growing fruit and vegetables. The discounter wants to use wa...